McLaren 750S JC96 web copy

McLaren Automotive launched the 750S JC96 to celebrate the 30th anniversary of winning the iconic 1996 All-Japan Grand Touring Championship (JGTC).

The team needed text that captured the key features of this exciting limited-edition vehicle (available only in Japan) and was suitable for translation to Japanese. It also needed to be of interest to audiences in the UK and the US, who could not purchase the car.